Obey 3 Rules For Your Customers To Find You
Posted on 05. Jul, 2009 by GrooveAdmin in Blog
For many small business owners managing a traditional business putting up a website to have customers flood in and order your products without the rest of your cost structure seems like a slam dunk. So you build it and sit back and wait for the orders. And wait. And wait.
Doing business on the Internet is just like doing it in the physical world although it is done in a different manner. Your two primary ways to get your message out are through listings in search engines which is very similar to the role the yellow pages played for a business 20 years ago as well as external trust links which plays the same exact role as word of mouth advertising. There are 3 basic steps you can follow to make your website more attractive to the search engines so that visitors can find you.
Your Homepage Content Should Be Local
Many internet services do a poor job of mentioning where they are located. Avoid this if you working towards attracting local search traffic for business.
Put the physical address of your business on your home page prominently to show customers where you really exists as well as giving the search engines something to tie into for the plethora of Web 2.0 services like mapping services for instance.
Do You Have Other Business Oriented Pages?
Contact us pages as well as About Us pages are just as valuable to you as business cards and marketing collateral your sales team uses. Use them. A Contact Us page is an exceptional value for capturing web based sales leads and building relationships with potential customers.
At the very minimum the Contact Us page should have a contact form for people to contact you with the appropriate basic information like Name, Number, and Email Address. It should also have your mailing address and any pertinent phone numbers. It is also well worth it to have a web specific phone number which is a very simple way to track your web specific sales leads.
Your About Us page should tell viewers where you are physically located as well as a little bit about your company. In many respects it is as strong an indicator of trust to a consumer as a testimonial.
A Media or Press page can and should be available as well if you wish to encourage peopl to get in touch with you from the 4th estate. Again, be sure to include your contact information and physical address.
Do You Have A Blog?
There are few things more attractive to seach engines and searchers than a relevant local blog. Get one on your business website if you do nothing else and update it once a week with what is going on in your local business and community.
