Internet Marketing – Small Business Online Profits Guide
Posted on 07. Nov, 2009 by GrooveAdmin in internet marketing ct
For an existing brick and mortar business selling to customers on the internet seems like a win win. You already have a physical store somewhere, you have some products you think you can sell, so it should be as simple as putting up a website and watching the sales and profits roll in, right?
Any online presence requires several activities to be completed on an ongoing basis to have revenue and profits come to the small business owner.
1. Determine buying key phrases.
2. Determine what products the customers are looking for with those key phrases.
3. Source those products the customer is looking to buy.
4. Sign a distribution agreement or otherwise arrange to sell those products.
5. Create SEO optimized content to attract search engine rankings so customers will find your store.
6. Setup Your store.
7. Advertise your store through internet marketing (PPC, PPV, Social Media, Article Marketing, Video Marketing, Directories, etc.)
8. Sell products
9. Ship products to customer.
10. Bank profits.
The typical small business with minimal internet marketing experience generally skips to Step 6, doesn’t do Step 1-5 or 7, and rarely makes boatloads of sales, revenue, or profits. They may or may not invest further resources with their internet store.
Having a product is probably the easiest step to internet sales. Finding how customers buy that product is much harder. In fact it’s so much harder to find the right buying key phrases for an existing product its often easier to find a set of buying key phrases first then find a product that matches those key phrases!
The next article in this series will cover some of the ways you can use to determine buying key phrases.
